A List Apart
Responsive web design · Branding · UX · Art direction
A List Apart is one of the original online web design publications, founded by Jeffrey Zeldman in 1998.
I came on board to work on a 2012 redesign, and then stayed with the publication for a few years as an art director.
The prior iteration of A List Apart had a softer, more literary tone, and the original intent behind the redesign was to freshen that tone. As designs were developed, a more minimal direction was established and the large masthead was added to help give the otherwise stark tone some punch. It became a manifesto, as one commenter put it. The masthead was controversial at the time.
My work also later included editorial illustrations and art direction for ALA illustrators.